Advertising (Mediawise) Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising (Mediawise) Book

Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.Read More

from£14.10 | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £3.25
  • 0750240504
  • 9780750240505
  • Julian Petley
  • 13 June 2002
  • Hodder Wayland
  • Hardcover (Book)
  • 64
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