After Image: Mind-Altering Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

After Image: Mind-Altering Marketing Book

By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues that companies should now direct their efforts at building shared meaning and learning—through interactive and non-traditional media—as the basis for marketing.Read More

from£27.00 | RRP: £20.00
* Excludes Voucher Code Discount Also available Used from £10.17
  • 0007119496
  • 9780007119493
  • John Grant
  • 7 May 2002
  • HarperCollins Business
  • Hardcover (Book)
  • 320
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