Fashion is more that supermodels in odd clothes pouting and pirouetting on Parisian catwalks. It helps to form our individual identities and lets us stand out from the crowd. Fashion appears to be novel, but at the same time it preserves the status quo: it makes us think that change is occurring when the opposite is closer to the truth. After a Fashion investigates the different sides of this hybrid phenomenon. Drawing on economics, art psychology, commerce, history and the everyday, the author traces and analyses the multiple influences that, in the name of fashion, affect the ways we think and act.
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