All-To-One: The Winning Model for Marketing in the Post Internet Economy Book + PRICE WATCH * Amazon pricing is not included in price watch

All-To-One: The Winning Model for Marketing in the Post Internet Economy Book

Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first post-Internet marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today's most successful companies worldwide. It provides readers with valuable insights into the factors governing business success in the Internet-plus economy, and it arms them with a proven five-stage methodology--RelModel--for developing effective customer-relationship marketing systems.Read More

from£N/A | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077097998
  • 9780077097998
  • Steve Luengo Jones
  • 1 November 2000
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 278
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