Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business) Book + PRICE WATCH * Amazon pricing is not included in price watch

Always On: Advertising, Marketing, and Media in an Era of Consumer Control: The Future of Advertising and Marketing (Strategy + Business) Book

The new media environment is always on, digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine...Read More

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  • ASDA

    Offers success strategies from actual case studies industry secrets and late-breaking stats to essential lists of tips techniques and takeaways. This book covers subjects such as marketing production sales or mergers and acquisitions.

  • Pickabook

    Chris Vollmer, Geoffrey Precourt

  • 0071508287
  • 9780071508285
  • Christopher Vollmer, Geoffrey Precourt
  • 1 May 2008
  • McGraw-Hill Professional
  • Paperback (Book)
  • 192
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