An Introduction to Behavioral Economics Book + PRICE WATCH * Amazon pricing is not included in price watch

An Introduction to Behavioral Economics Book

A comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. This book includes research and offers an overview of methodology as well as case studies in every chapter that elucidate the issues raised.Read More

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  • ASDA

    This is a comprehensive approach to the study of behavioural economics which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. It includes recent research and offers an overview of methodology as well as case studies in every chapter that elucidate the issues raised.

  • Blackwell

    In recent years there has been increasing criticism that the standard neoclassical model of economics has been unable to explain the irregularities highlighted by empirical research. This book looks at how alternative behavioral models...

  • 0230532594
  • 9780230532595
  • Nick Wilkinson
  • 19 October 2007
  • Palgrave Macmillan
  • Paperback (Book)
  • 300
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