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An Introduction to Public Relations:: An Introduction to Public Relations:: From Theory to Practice Book
An Introduction to Public Relations: From Theory to Practice provides students with a thorough--yet accessible--introduction to public relations. Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including: · How to work with and handle clients--particularly key public figures · Various ways in which to manage budgets · Dealing with the challenges, realities, and risks of the profession · Recent developments and trends in the field An engaging, comprehensive text, An Introduction to Public Relations provides students with the knowledge and skills necessary to pursue a sucessful career in public relations.Read More
from£67.50 | RRP: * Excludes Voucher Code Discount Also available Used from £9.89
- 0195564650
- 9780195564655
- Joy Chia, Gae Synnott
- 22 October 2009
- OUP Australia & New Zealand
- Paperback (Book)
- 448
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