Anal Mktg Plan (Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Anal Mktg Plan (Irwin Series in Marketing) Book

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Read More

from£71.53 | RRP: £52.99
* Excludes Voucher Code Discount Also available Used from £25.79
  • 0256214425
  • 9780256214420
  • Lehmann
  • 1 August 1996
  • McGraw-Hill Inc.,US
  • Paperback (Book)
  • 8
  • 4th
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