Analysis for Marketing Planning (The McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Analysis for Marketing Planning (The McGraw-Hill/Irwin Series in Marketing) Book

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Read More

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  • 0070275475
  • 9780070275478
  • Donald R. Lehmann, Russell S. Winer
  • 1 June 2001
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 272
  • 5th Ed
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