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Analysis for Marketing Planning Book
Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.Read More
from£21.94 | RRP: * Excludes Voucher Code Discount Also available Used from £3.72
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Pickabook
Donald R. Lehmann, Russell S. Winer
- 0071263632
- 9780071263634
- Donald R. Lehmann, Russell S Winer
- 1 February 2008
- McGraw-Hill Higher Education
- Paperback (Book)
- 288
- 7
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