Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing) Book

Focuses on the analysis needed for Marketing decisions and is structured around the core marketing document - the Marketing Plan. This book places emphasis on the analysis pertaining to a product's environment customers and competitors.Read More

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  • Product Description

    Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ??s environment, customers and competitors.

  • 0072865962
  • 9780072865967
  • Donald R. Lehmann, Russell S Winer
  • 1 September 2004
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 288
  • 6
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