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Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing) Book
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Product Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ??s environment, customers and competitors.
- 0072865962
- 9780072865967
- Donald R. Lehmann, Russell S Winer
- 1 September 2004
- McGraw-Hill Higher Education
- Paperback (Book)
- 288
- 6
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