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Analysis for Marketing Planning Book
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Read More
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- 0256057834
- 9780256057836
- Donald R. Lehmann, Russell S. Winer
- 1 February 1988
- Longman Higher Education
- Hardcover (Book)
- 175
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