Analysis for Strategic Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Analysis for Strategic Marketing Book

Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing. Read More

from£40.63 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £5.58
  • 0321001982
  • 9780321001986
  • Vithala R. Rao, Joel H. Steckel
  • 20 August 1997
  • Prentice Hall
  • Paperback (Book)
  • 514
  • 1
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