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Analysis for Strategic Marketing Book
Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing. Read More
from£40.63 | RRP: * Excludes Voucher Code Discount Also available Used from £5.58
- 0321001982
- 9780321001986
- Vithala R. Rao, Joel H. Steckel
- 20 August 1997
- Prentice Hall
- Paperback (Book)
- 514
- 1
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