Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book) Book + PRICE WATCH * Amazon pricing is not included in price watch

Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book) Book

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." —Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." —Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." —Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDORead More

from£N/A | RRP: £18.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471354880
  • 9780471354888
  • Simon Anholt
  • 8 February 2000
  • John Wiley & Sons
  • Hardcover (Book)
  • 336
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