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Applied Consumer Behaviour Book
This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0201565013
- 9780201565010
- Prof Martin Evans, Prof Luiz Moutinho, Prof Fred Van Raaj
- 15 February 1996
- Financial Times/ Prentice Hall
- Paperback (Book)
- 408
- 1
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