Applied Marketing and Social Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Applied Marketing and Social Research Book

A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.Read More

from£33.68 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0471914754
  • 9780471914754
  • U Bradley
  • 22 July 1987
  • John Wiley & Sons
  • Paperback (Book)
  • 488
  • 2nd Revised edition
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