Artificial Ice: Hockey, Commerce and Cultural Identity Book

Published Under the Garamond Imprint Artificial Ice explores how hockey has moved from popular pastime to commercial entertainment product, and one struggling to maintain its stature in the North American entertainment market. Contributors to Artificial Ice discuss the changing character of "major league" sports in North America, the strategic mistakes of the NHL in trying to enlarge its US presence, the importance of television to the economics of sports today, and the role of luxury sports facilities in the new "downtown" economy. The book highlights profound social and cultural changes within hockey, as well as in the global market for sporting spectacles. Academics please note that this is a title classified as having a restricted allocation of complimentary copies. Restricted titles remain available to adopters and to academics very likely to adopt in the coming semester. When adoption possibilities are less strong and/or further in the future, academics are requested to purchase the title, with the proviso that UTP Higher Education will happily refund the purchase price if the book is indeed adopted.Read More