HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Attention Economy, The: Understanding the New Currency of Business Book
Welcome to the Attention Economy. If yesterday was the age of information, today is the age of trying to attract or employ the attention necessary to use that information. Indeed, leaders and managers in the business world face this problem daily, constantly seeking to gain the attention of their customers and employees while managing an effective distribution of their own limited supply. "Understanding and managing attention is now the single most important determinant of business success," the authors declare as they examine what attention actually is, how it can be measured, how it is being technologically constructed and protected, and so on. The book contains numerous suggestions on how leaders can manage their own attention and that of their employees more effectively (and how to avoid and treat "info-stress"), but always with an eye on the ultimate goal: affecting the type and amount of attention your customers give you. Already, more money is usually spent on attracting attention to a product than is spent on the product itself. And as our information environment gets increasingly saturated, holding a person's attention becomes an ever more difficult proposition; as the authors suggest, actually paying for someone to receive your information is a realistic prospect in the not-too-distant future. Indeed, the book's final chapter is devoted to what the authors predict will affect attention in the future, and how attention can and will be acquired, monitored and distributed. The Attention Economy is peppered with anecdotal pull-outs and "overheard" comments--and though intriguing in a random-factoid and zippy-little-quote way, this sideline information doesn't always tie in well with the authors' points and often seems distracting. The book is well written, though, and the authors, both of whom work at the Accenture Institute for Strategic Change, take an informed and well-balanced look at what is perhaps our society's most priceless, ephemeral commodity. --S KetchumRead More
from£16.18 | RRP: * Excludes Voucher Code Discount Also available Used from £8.53
-
ASDA
Welcome to the attention economy in which the new scarcest resource isn't ideas or talent but attention itself. This book argues that businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple the workplace.
- 1578518717
- 9781578518715
- Thomas H. Davenport, John C. Beck
- 1 July 2002
- Harvard Business School Press
- Paperback (Book)
- 272
- New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.