Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) Book + PRICE WATCH * Amazon pricing is not included in price watch

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Book) Book

As consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their audiences attention. This book provides marketers...Read More

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  • Product Description

    Business experts reveal why this book will grab your ATTENTION!

    "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency `creatives,' or account managers. I heartily recommend it." -Ed Papazian, President, Media Dynamics, Inc.

    "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." -Russ Winer, Professor of Business, University of California, Berkeley

  • 0471389978
  • 9780471389972
  • Ken Sacharin
  • 1 November 2000
  • John Wiley & Sons
  • Hardcover (Book)
  • 224
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