Audience Economics: Media Institutions and the Audience Marketplace Book + PRICE WATCH * Amazon pricing is not included in price watch

Audience Economics: Media Institutions and the Audience Marketplace Book

"This is precisely the book I have been looking for! Audience Economics provides the kind of comprehensive but accessible coverage of the terrain of audience assessment that students will actually applaud. In addition, Napoli has provided us with a long overdue entry into a critical discussion about the nature and consequences of the shadow prices that are assigned to audience segments defined by age, race and class." -- Oscar H. Gandy, Jr.,, Herbert I. Schiller Term Professor, University of Pennsylvania, Annenberg School for CommunicationRead More

from£N/A | RRP: £22.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0231126530
  • 9780231126533
  • PM Napoli
  • 21 October 2003
  • Columbia University Press
  • Paperback (Book)
  • 256
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.