Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) Book + PRICE WATCH * Amazon pricing is not included in price watch

Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) Book

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).Read More

from£29.68 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £3.31
  • 0415097320
  • 9780415097321
  • John Leppard, Elizabeth Molyneux
  • 1 September 1994
  • Thomson Learning
  • Paperback (Book)
  • 176
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