BASIC MARKETING Book + PRICE WATCH * Amazon pricing is not included in price watch

BASIC MARKETING Book

Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.Read More

from£36.37 | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £9.21
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