Basic Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) Book

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.Read More

from£53.98 | RRP: £80.48
* Excludes Voucher Code Discount Also available Used from £15.33
  • 0072525231
  • 9780072525236
  • William D. Perreault, E. Jerome McCarthy
  • 1 April 2005
  • Mcgraw-Hill (Tx)
  • Hardcover (Book)
  • 22
  • 15th
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