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Basic Marketing: Principles and Practice Book
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0304702943
- 9780304702947
- Tom Cannon
- 23 July 1998
- Thomson Learning
- Paperback (Book)
- 512
- 5th Revised edition
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