Basic Marketing: Principles and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing: Principles and Practice Book

The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.Read More

from£N/A | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0304702943
  • 9780304702947
  • Tom Cannon
  • 23 July 1998
  • Thomson Learning
  • Paperback (Book)
  • 512
  • 5th Revised edition
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