Basic Marketing Research: College Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing Research: College Edition Book

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.Read More

from£27.88 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £6.98
  • 0324190972
  • 9780324190977
  • Gilbert A. Churchill, Tom Brown
  • 2 July 2003
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 768
  • 5th Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.