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Basic Marketing Research: Using Microsoft Excel Data Analysis Book
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Read More
from£75.58 | RRP: * Excludes Voucher Code Discount Also available Used from £6.09
- 0131354213
- 9780131354210
- Alvin C Burns, Ronald F. Bush
- 1 December 2007
- Pearson Education
- Paperback (Book)
- 544
- 2
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