Basic Marketing Research: Using Microsoft Excel Data Analysis Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing Research: Using Microsoft Excel Data Analysis Book

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Read More

from£75.58 | RRP: £53.99
* Excludes Voucher Code Discount Also available Used from £6.09
  • 0131354213
  • 9780131354210
  • Alvin C Burns, Ronald F. Bush
  • 1 December 2007
  • Pearson Education
  • Paperback (Book)
  • 544
  • 2
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