Basic Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing Research Book

For undergraduate-level courses in Marketing Research. With a hands-on do-it-yourself approach Malhotra offers a contemporary focus on decision making illustrating the interaction between marketing research decisions and marketing management decisions.Read More

from£88.20 | RRP: £156.99
* Excludes Voucher Code Discount Also available Used from £12.80
  • 0132544482
  • 9780132544481
  • Naresh K Malhotra
  • 13 July 2011
  • Prentice Hall
  • Hardcover (Book)
  • 672
  • 4
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