Basic Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Basic Marketing Research Book

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.Read More

from£N/A | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324305419
  • 9780324305418
  • BROWN, CHURCHILL
  • 15 April 2006
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 624
  • 6th Revised edition
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