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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals Book
Low cost competitors who offer good enough products and services at very attractive prices are currently significantly impacting the businesses of many leading companies and some are starting to move up to challenge the traditional companies in their core markets.Read More
from£15.39 | RRP: * Excludes Voucher Code Discount Also available Used from £6.99
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Blackwell
Low cost competitors, who offer good enough products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to move up to challenge the traditional...
- 0470742976
- 9780470742976
- Adrian Ryans
- 26 January 2009
- John Wiley & Sons
- Hardcover (Book)
- 272
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