Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals Book + PRICE WATCH * Amazon pricing is not included in price watch

Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals Book

Low cost competitors who offer good enough products and services at very attractive prices are currently significantly impacting the businesses of many leading companies and some are starting to move up to challenge the traditional companies in their core markets.Read More

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  • Blackwell

    Low cost competitors, who offer good enough products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to move up to challenge the traditional...

  • 0470742976
  • 9780470742976
  • Adrian Ryans
  • 26 January 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
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