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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Book
Reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. This book contains real case studies and personal reflections from successful business leaders.Read More
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ASDA
A revised and updated edition of the bestselling no-nonsense guide to beating the competition. -Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
- 0470496355
- 9780470496350
- Joe Calloway
- 11 September 2009
- John Wiley & Sons
- Paperback (Book)
- 272
- 2nd Edition
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