Beermat Entrepreneur Live: Audio CD (Red Audio) CD + PRICE WATCH * Amazon pricing is not included in price watch

Beermat Entrepreneur Live: Audio CD (Red Audio) CD

The Beermat Entrepreneur captures that Archimedes moment when the idea suddenly hits you--out of the blue, no warning--the great business idea that's going to make your fortune and change people's lives. It's a defining moment for the would-be entrepreneur and channelling the concept from random notes on a beermat, bus ticket or whatever writing material you managed to grab at the time into a profitable business is Mike Southon and Chris West's goal. With refreshing clarity they reinvent the start-up around an entrepreneurial team immersed in a well-conceived business package. The Beermat Entrepreneur puts three elements at the heart of the start-up; an elevator pitch endorsing the business concept, an experienced mentor to advise, consult and guide and four cornerstone individuals from read more...
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