Beermat Entrepreneur Live Cassette + PRICE WATCH * Amazon pricing is not included in price watch

Beermat Entrepreneur Live Cassette

The Beermat Entrepreneur captures that Archimedes moment when the idea suddenly hits you--out of the blue, no warning--the great business idea that's going to make your fortune and change people's lives. It's a defining moment for the would-be entrepreneur and channelling the concept from random notes on a beermat, bus ticket or whatever writing material you managed to grab at the time into a profitable business is Mike Southon and Chris West's goal. With refreshing clarity they reinvent the start-up around an entrepreneurial team immersed in a well-conceived business package. The Beermat Entrepreneur puts three elements at the heart of the start-up; an elevator pitch endorsing the business concept, an experienced mentor to advise, consult and guide and four cornerstone individuals from technical, delivery, finance and sales backgrounds to complete the entrepreneur's team. "Business has already ceased to be about spreadsheets and software, and has entered the world of personal judgement and emotions", Southon and West argue. The connections and intuition a mentor can bring will repay the start-up a thousand times over while the cornerstones' specialist knowledge will form the core of the management team and drive the business forward. Taking in leadership, management, recruitment, PR, sales, marketing and finance along the route from Seedling Enterprise to Mighty Oak, Southon and West cover every issue the potential entrepreneur needs to understand about the challenges ahead. The Beermat Entrepreneur is an opinionated, inspiring and practical companion for new business adventurers. --Iain CampbellRead More

from£N/A | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Blackwell

    Join the original Beermat Entrepreneurs, Mike Southon and Chris West, live on stage in front of an audience of entrepreneurs as they talk about the essential stages in turning a good idea into a great business. Join the original Beermat...

  • 0273663836
  • 9780273663836
  • Mike Southon, Chris West
  • 22 October 2002
  • Red Audio Professional
  • Audio Cassette (Cassette)
  • 1
  • Audiobook
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