Behind the Scenes in Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Behind the Scenes in Advertising Book

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.Read More

from£35.10 | RRP: £24.00
* Excludes Voucher Code Discount Also available Used from £4.73
  • 189931492X
  • 9781899314928
  • Jeremy J.D. Bullmore
  • 1 June 1998
  • NTC Publications
  • Hardcover (Book)
  • 240
  • 2nd Revised edition
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