Best Practices in International Marketing (Harcourt College Publishers Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Best Practices in International Marketing (Harcourt College Publishers Series in Marketing) Book

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-gRead More

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  • 0030340365
  • 9780030340369
  • Michael R. Czinkota, Ilkka A. Ronkainen
  • 21 August 2001
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 393
  • illustrated edition
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