Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) Book + PRICE WATCH * Amazon pricing is not included in price watch

Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) Book

A sequel to 'Disruption', this book shows the various applications of the concept as it affects vision, strategy, creativity and media marketing. It describes disruption as a universal language of change that allows advertisers from around the world to form a common strategy.Read More

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  • ASDA

    A sequel to Disruption this book shows the various applications of the concept as it affects vision strategy creativity and media marketing. It describes disruption as a universal language of change that allows advertisers from around the world to form a common strategy.

  • Blackwell

    Beyond Disruption is must reading for account planners, marketers, advertisers, and anyone who wants to transcend the mundane and compete on a whole new level. Read this book and discover how to leapfrog your competitors...

  • 0471218995
  • 9780471218999
  • Jean-Marie Dru
  • 16 May 2002
  • John Wiley & Sons
  • Hardcover (Book)
  • 304
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