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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) Book
* Excludes Voucher Code Discount Also available Used from £3.42
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ASDA
A sequel to Disruption this book shows the various applications of the concept as it affects vision strategy creativity and media marketing. It describes disruption as a universal language of change that allows advertisers from around the world to form a common strategy.
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Blackwell
Beyond Disruption is must reading for account planners, marketers, advertisers, and anyone who wants to transcend the mundane and compete on a whole new level. Read this book and discover how to leapfrog your competitors...
- 0471218995
- 9780471218999
- Jean-Marie Dru
- 16 May 2002
- John Wiley & Sons
- Hardcover (Book)
- 304
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