Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series) Book

Psychology rules the stock market, according to Hersh Shefrin. In Beyond Greed and Fear, Shefrin shows how bias, perception and other aspects of psychology often rattle investors and move stocks. From the individual who keeps losers too long, to overconfident money managers who mistakenly think they can predict financial trends, human nature foils investment returns. "Behavioral finance is everywhere that people make financial decisions. Psychology is hard to escape; it touches every corner of the financial landscape, and it's important. Financial practitioners need to understand the impact that psychology has on them and those around them. Practitioners ignore psychology at their peril", writes Shefrin, a finance professor at Santa Clara University. An academic volume geared toward financial professionals, the book details an emerging field known as behavioural finance, in which psychology is believed to be at least as important as market fundamentals such as earnings and balance sheets. Shefrin describes how investors are motivated by fear, hope, overconfidence and the need for short-term gratification. The book gives plenty of examples of investment mistakes, and analyses them from a behavioural finance perspective. While Beyond Greed and Fear targets professionals, individual investors will benefit from this look at an important mover of markets. --Dan Ring, Amazon.comRead More

from£N/A | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • BookDepository

    Beyond Greed and Fear : Paperback : Oxford University Press Inc : 9780195304213 : 0195304217 : 07 Jun 2007 : This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.

  • Blackwell

    This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial...

  • 0195304217
  • 9780195304213
  • Hersh Shefrin
  • 7 June 2007
  • OUP USA
  • Paperback (Book)
  • 368
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.