Beyond Maximarketing: The New Power of Caring and Daring Book + PRICE WATCH * Amazon pricing is not included in price watch

Beyond Maximarketing: The New Power of Caring and Daring Book

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.Read More

from£N/A | RRP: £14.99
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  • 0070153388
  • 9780070153387
  • Stan Rapp, Thomas L. Collins
  • 1 January 1996
  • McGraw-Hill Inc.,US
  • Paperback (Book)
  • 319
  • New edition
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