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Big in Asia: 30 Strategies for Business Success Book
China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0230000274
- 9780230000278
- Michael Backman, Charlotte Butler
- 27 October 2006
- Palgrave Macmillan
- Paperback (Book)
- 380
- 2nd Revised edition
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