Blue is Hot Red is Cool: Choosing the Right Color for Your Logo / Editor, David E. Carter ; Art Direction and Additional Copy, Suzanna M.W. Stephens ; Book Design, Frank L. Yates. Book + PRICE WATCH * Amazon pricing is not included in price watch

Blue is Hot Red is Cool: Choosing the Right Color for Your Logo / Editor, David E. Carter ; Art Direction and Additional Copy, Suzanna M.W. Stephens ; Book Design, Frank L. Yates. Book

Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.Read More

from£16.49 | RRP: £24.25
* Excludes Voucher Code Discount Also available Used from £21.59
  • 0060936568
  • 9780060936563
  • David E Carter
  • 28 December 2001
  • North Light Books
  • Paperback (Book)
  • 184
  • illustrated edition
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