Boomer Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Boomer Marketing Book

Baby boomers (consumers in the 50+ age bracket) are the wealthiest fastest growing consumer group in the world. In this book the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour.Read More

from£N/A | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415489636
  • 9780415489638
  • Ian Chaston
  • 1 June 2009
  • Routledge
  • Paperback (Book)
  • 280
  • 1
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