Bottom up Marketing (Plume) Book + PRICE WATCH * Amazon pricing is not included in price watch

Bottom up Marketing (Plume) Book

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.Read More

from£13.95 | RRP: £9.46
* Excludes Voucher Code Discount Also available Used from £7.06
  • 0452264189
  • 9780452264182
  • Jack R. Trout
  • 30 May 1991
  • Penguin Books Ltd
  • Paperback (Book)
  • 240
  • Reprint
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