Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) Book

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." — Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Read More

from£12.39 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £4.31
  • 0787963941
  • 9780787963941
  • Scott M. Davis
  • 18 October 2002
  • Jossey Bass
  • Paperback (Book)
  • 288
  • 1st I.e. 2nd Ed
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