Brand Avatar: Translating Virtual World Branding into Real World Success Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Avatar: Translating Virtual World Branding into Real World Success Book

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world 'residents' wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.Read More

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  • BookDepository

    Brand Avatar : Hardback : Palgrave Macmillan : 9780230201798 : 0230201792 : 15 Apr 2009 : Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents"" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies."

  • Blackwell

    Brand Avatar is a look at business and branding strategies within the Internet's latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world...

  • 0230201792
  • 9780230201798
  • Alycia de Mesa
  • 27 February 2009
  • Palgrave Macmillan
  • Hardcover (Book)
  • 220
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