Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes Book

Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.Read More

from£88.52 | RRP: £68.00
* Excludes Voucher Code Discount Also available Used from £11.58
  • 1403946418
  • 9781403946416
  • Randolph J. Trappey, Arch G. Woodside
  • 23 November 2004
  • Palgrave Macmillan
  • Hardcover (Book)
  • 336
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