Brand Culture Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Culture Book

Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.Read More

from£38.99 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £4.88
  • Pickabook

    Jonathan Schroeder (Editor), Miriam Salzer-Morling (Editor)

  • 0415355990
  • 9780415355995
  • 24 November 2005
  • Routledge
  • Paperback (Book)
  • 240
  • 1
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