Brand Engagement Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Engagement Book

Brand Engagement : Hardback : Palgrave Macmillan : 9780230573062 : 0230573061 : 22 Jan 2008 : This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.Read More

from£38.04 | RRP: £25.00
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  • Blackwell

    This book sets out to prove that individuals within organizations, who are committed to winning the brand war, should focus most of their time on ensuring that their people are authentically engaged with the brand. It provides a clear road map to...

  • 0230573061
  • 9780230573062
  • Ian P. Buckingham
  • 14 November 2007
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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