Brand Enigma: Decoding the Secrets of Your Brand Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Enigma: Decoding the Secrets of Your Brand Book

Brand Enigma provides a refreshing antidote to tired conventional approaches to business development marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and properly understood can enable the enterprise to raise innovation business development and performance to new levels.Read More

from£29.52 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £20.72
  • Pickabook

    Duncan Bruce, David Harvey

  • 0470779608
  • 9780470779606
  • Duncan Bruce, David Harvey
  • 21 November 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 344
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