Brand Management 101: 101 Lessons from Real World Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Management 101: 101 Lessons from Real World Marketing Book

BRAND MANAGEMENT 101 101 Lessons from Real-World Marketing Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing- - What developing great TV advertising and dating have in common. - Why shopping is like speed dating. - What dealing with a burglar in your home can teach you about defending against competition. - What Greek mythology can teach you about pricing decisions. - The Ps of Marketing no textbook teaches you about. And much more...Read More

from£26.98 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £7.45
  • 0470822295
  • 9780470822296
  • Mainak Dhar
  • 21 September 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 215
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