Brand Management: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Management: Theory and Practice Book

Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.Read More

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  • Blackwell

    Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands. For over two decades...

  • Pickabook

    Tilde Heding, Mogens Bjerre, Charlotte Knudtzen

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