Brand Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Management Book

This work aims to give insight into what a successful brand can mean for a company taking a decision-making approach to give managers a better feeling of how to adequately develop manage and protect brands. It covers topics such as design adverse publicity and judicial protection.Read More

from£55.45 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £3.33
  • 0273655051
  • 9780273655053
  • Dr Rik Riezebos
  • 2 September 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 347
  • 1
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